Branding
Lutecia
![](https://assets-global.website-files.com/64b9afc844a1da08935b66cb/659c01f021a47ff2a24c70d3_Inner-cover.webp)
Logo
Branding
Lutecia perfume shop network fresh new look from Palindroma
Guess what? We gave the Lutecia perfume shop network a fresh new look! 🎨✨ We didn't want to shock anyone, so we kept that familiar vibe but added a dash of Palindroma magic.
Our challenge? Craft a logo that felt like the good ol' Lutecia but with a chic twist. 🗼✨ And guess what became the star? The Eiffel Tower!🌟 Because, you know, Lutecia is Paris's old name.
Client: Lutecia, Agency Connect.
Product: Logo & Branding.
Palindroma Team:
David Rikiashvili (Art Director and Logo Designer)
Mariam Petriashvili (Senior PM)
Lana Eloshvili (Graphic Designer)
![Lutecia](https://assets-global.website-files.com/64b9afc844a1da08935b66cb/659c01f31b9518bd1f041a53_Lutecia-right-1.webp)
![Lutecia](https://assets-global.website-files.com/64b9afc844a1da08935b66cb/659c01fa57936d3ccef96d06_Mock-up-01-2.webp)
![Lutecia](https://assets-global.website-files.com/64b9afc844a1da08935b66cb/659c02140174a9031e23259d_Mock-up-01.webp)
![Lutecia](https://assets-global.website-files.com/64b9afc844a1da08935b66cb/659c021ad1f9615b68091cb2_Mock-up-01-1.webp)
![Lutecia](https://assets-global.website-files.com/64b9afc844a1da08935b66cb/659c01f77dcbf844424eb342_Lutecia-right-2.webp)
![Lutecia](https://assets-global.website-files.com/64b9afc844a1da08935b66cb/659c02238861b35ea61a668f_Lutecia-right-3.webp)