SAMZEO

We collaborated with Samzeo, an ethno-boutique hotel chain in Georgia, to design and build a website that reflects the brand’s core promise: delivering an authentic Georgian experience through every stay. The challenge was to harmonize five distinct destinations - Samzeo Kvareli, Sighnaghi, Batumi, Abastumani, and Tusheti into one seamless and emotionally engaging digital platform.

Palindroma led the full creative and technical direction. We developed a unified design concept and crafted a unique UX/UI language that captures the local spirit of each hotel. To support dynamic content across the network, we also implemented a flexible, component-based CMS empowering the Samzeo team to manage every region’s story, visuals, and services with ease.

The result is more than a hotel website. It’s a curated digital experience that mirrors the warmth, sophistication, and cultural richness of the Samzeo brand inviting users to explore Georgia’s most beautiful regions through intuitive design and immersive storytelling.

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Client: Samzeo Hotels Network

Product: Website – UX/UI Design and Development

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Palindroma Team:
David Rikiashvili – Art Director, Senior UI/UX Designer
Mariam Petriashvili – PM
Elena Laenko / Wrapp – Senior Front-End Developer
Tornike Rikiashvili – Back-End Developer

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